![]() They’re continuing to experiment with the next generation of digital platforms, including the metaverse. Consumers are seeking less friction-but that doesn’t necessarily mean opting only for e-commerce, or for physical experiences that are entirely mediated by technology. ![]() Yet, even as they take defensive actions, consumers remain resilient, demanding and eager to experiment. The demand and supply shocks brought about by covid continue to ripple through the economy and factor into consumers’ decision-making, habits and attitudes.
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